Business-Segmentation

1 Which of the following is not a criterion used in forming segments?

Potential for increased profit

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Similarity of needs of potential buyers within a segment

Competitive position

Potential of marketing action to reach a segment

Simplicity and cost of assigning potential buyers to segments

2 A market-product grid is a framework to relate

estimated expenses for products sold to various market segments

total anticipated revenue for each product to market segments

total anticipated profit for each product to segments

the market segments of potential buyers to products offered or potential marketing actions by an organization

market segments of potential buyers to relative market share compared to the closest competitor