Business-Segmentation
1 Which of the following is not a criterion used in forming segments?
Potential for increased profit
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Similarity of needs of potential buyers within a segment
Competitive position
Potential of marketing action to reach a segment
Simplicity and cost of assigning potential buyers to segments
2 A market-product grid is a framework to relate
estimated expenses for products sold to various market segments
total anticipated revenue for each product to market segments
total anticipated profit for each product to segments
the market segments of potential buyers to products offered or potential marketing actions by an organization
market segments of potential buyers to relative market share compared to the closest competitor
