Marketing Strategy

1 To create a _____ strategy, allows customers to visit its website and design a sneaker to their personal specifications.

product sampling

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product extrapolation

mass customization

usage segmentation

psychographic segmentation

2 The first step in segmenting and targeting markets is to

recognize a need.

group potential buyers into segments.

create product groupings.

estimate size of the overall market.

develop a market-product grid.