Marketing Strategy

1 To create a _____ strategy, nikeid.com allows customers to visit its website and design a sneaker to their personal specifications.

product sampling

Don't use plagiarized sources. Get Your Custom Essay on
Need an answer from similar question? You have just landed to the most confidential, trustful essay writing service to order the paper from.
Just from $11/Page
Order Now

product extrapolation

mass customization

usage segmentation

psychographic segmentation

2 The first step in segmenting and targeting markets is to

recognize a need.

group potential buyers into segments.

create product groupings.

estimate size of the overall market.

develop a market-product grid.