Marketing Strategy
1 To create a _____ strategy, nikeid.com allows customers to visit its website and design a sneaker to their personal specifications.
product sampling
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product extrapolation
mass customization
usage segmentation
psychographic segmentation
2 The first step in segmenting and targeting markets is to
recognize a need.
group potential buyers into segments.
create product groupings.
estimate size of the overall market.
develop a market-product grid.
