Preliminary Strategic Audit

  1. In preparation for your course project, prepare the preliminary strategy audit using the tools and framework you have focused on so far including:
    1. Analysis of the company value proposition, market position, and competitive advantage
    2. External environmental scan/five forces analysis
  2. Identify the most important (5–7) strategic issues facing the organization or business unit.
    1. You may modify the strategic issues in your final report based on the additional analysis you will conduct in the next two modules as well as the feedback you receive on this paper from your instructor.
    2. Keep in mind it is important to look at the strategic issue(s) from more than just one perspective in the business unit or company—speak to or research the issue from more than one angle to offer a 360° approach that doesn’t cause more problems/issues.
    3. Strategic issues arise from a mismatch between internal capabilities and external trends such that important opportunities are not being pursued or significant external threats are not being addressed under the current strategy.
  1. Include a preliminary set of recommended tactics for improving your company’s strategic alignment and operating performance.
    1. You may modify these recommendations in your final report based on the additional analysis you will conduct in the next two modules as well as the feedback you receive on this paper from your instructor.
    2. Keep in mind that recommendations can include but are not limited to tactics in marketing, branding, alliances, mergers/acquisitions, integration, product development, diversification or divestiture, and globalization. If you recommend your company to go global, you must include a supply chain analysis and an analysis of your firm’s global capabilities.
  1. Write your report as though you are a consultant to your company and are addressing the executive officers of this company.