Identification and Evaluation of Market opportunities

1. Choose an organisation to analyse. Identify two marketing opportunities for the

organisation you have chosen.

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To identify opportunities, analyse information on your chosen organisation’s market

and business needs, for example:

a. comparative market information

b. competitors’ performance

c. customer requirements

d. legal and ethical requirements

e. market share

f. market trends and developments

g. new and emerging markets

h. profitability

i. sales figures.