Bus319 qUESTIONS

Question 1 Facts and figures that are newly collected for a project at hand are called

internal secondary data

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external secondary data

primary data

observational data

tertiary data

Question 2 Market segmentation stresses _____ and relating needs and benefits to specific marketing actions.

grouping people randomly in a market

market sectioning

grouping people according to similar needs

splitting people randomly between markets

product-based market development