Budget Cost: Evaluate the budget carefully. Does the budget detail the cost of implementing the two marketing assets? Does it describe the asset briefly along
with the cost? Does it determine how the cost will be allocated toward strategy, development, advertising, analytics, and post-campaign strategies? Does it
include examples from similar campaigns?
Working Budget: Evaluate the working budget for the campaign. Make sure that the budget is based on research.
Budget Allocation. Does the budget include specifics in terms of the budget priorities? Does it provide a rationale behind the reasoning?