Finance Marketing – Business strategy Analysis

You have just graduated from Keiser University�s MBA program and have secured a position as a fund manager for a well known investment banking house. You have been given $300 million to manage/invest. The fund is a pension/retirement fund so its perspective is long term with moderate risk of loss of capital and a required return of 9% per annum. In order to reduce the investment risk you are instructed to make 12 investments of $25 million dollars each. Your first assignment is to determine if the fund you are managing should invest $25 million dollars in the stock of the company you have selected for your first analysis/investment decision. Your decision to invest or not invest will be supported by the research paper and a 12 to15 minute presentation to the Executive Committee of the Fund (your hardnosed capitalist classmates)

1. Business Strategy Analysis: Develop an understanding of the business and
competitive strategies of the company. Which of the three generic competitive
strategies does it utilize (low cost provider, differentiation, or focus)? This
should be covered in not more than three paragraphs. Do not spend time
writing a history of the company. This is an analysis, not a history lesson

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Prospective Analysis: Develop forecasted performance measures and list the
assumptions associated with your forecast. List your assumptions and reasons for your forecast. You may also cite the works of other analysts who have published forecasted earnings for the time frame you are addressing. (Hint: take a look at Yahoo/finance – analysts opinion
5. Conclusion: Will you or will you not invest $25 million in this particular
Company? Support your conclusion? Remember a negative conclusion is just as valid and valuable as a positive conclusion.